SHOULD A BUSINESS BE BUILT ON QUANTITY OR QUALITY?

by Jim Mastin Sr

Well, I guess that is somewhat dependent on the nature of the business.  If you are selling marbles for five cents, you better go for quantity. But this article will primarily be read by contractors and people dealing with home improvement needs. So, with that in mind, I’ll have to go with quality every time.

When I was doing contracting many years ago, we took pains to make sure we did the job just right. Often times, it cut into our profits to do that, especially when a job was not going well. But, in the long run, a satisfied customer was more valuable than a few extra dollars at the end of the job.

With that in mind, we have always tried to maintain that same level of service in the other companies we have started. Then, when we decided to enter the contractor lead generating arena, we were slammed in the face with quantity over quality.  The name of the game was quickly made apparent to me as I studied our potential competition.  Crank out as many leads as possible, sell them as fast as possible, and go to the bank and make a deposit before contractors found out most of the leads weren’t all that great.

So, pretty quick on our journey we had some hard decisions to make. Would we change our long time philosophy of quality over quantity so we could compete in this venture?  After studying the competition, we began putting together our business plan. Those of you that have been following us from the start, a year ago, know some of the journey we have been on. We decided early on not to charge contractors for leads, but rather for actual jobs they got. We felt that was a step of quality.  But, then we felt we did not have a way to assure the customer they were getting a good contractor – no quality there. So, we rolled out the Pre-Certification program for the contractors.

We felt good about that, but then, we felt we were not giving the contractor as much quality as we could because some of the customers would not be profitable leads, as many would be just shoppers or people not really interested in doing a project anytime soon, or had no idea what it might cost. Again, back to the drawing table.

We then introduced a program that would provide only legitimate leads. We did that by partnering with a “lead qualifying” company to screen every potential customer before the contractor was bothered with a poor lead.  The company that came with us agreed to a really great price for offering such a great product.  Fortunately, they have the same mindset as us, that QUALITY is better than quantity.  Will our profit margin be less than our competition? You bet!  Will our partnering company make less per job than usual? Of course!  So why do it?

Because we truly believe QUALITY IS BETTER THAN QUANTITY in this kind of business. And, you know, life will end one day and we really don’t want to look back and be ashamed at a product we asked good people to pay for.  We hope you feel the same way about your business.

If you, as a contractor,  want to be a part of what we are trying to do, feel free to jump on the website and register anytime.

If you as a customer like what we are trying to do, visit our website the next time you have a home improvement need and give us a try. There is no charge for customers for any of our services.

Best wishes!

http://PreferredContractor.com

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ARE THERE REALLY ANY BAD LEADS?

by Jim Mastin Sr

This seems to be the time for being critical of leads received from lead generating companies.  I hear constant complaints in discussion forums on the internet.

Yes, there are some companies that may intentionally send some bogus leads, or send the same lead to too many contractors.  But far the majority are leads for people that are genuinely interested in a home improvement. They may be shopping prices.  They may be accumulating ideas before they start.  They may seem like a waste of your time.  But, I believe any lead is a good lead, and if you will stick with me, I can tell you why.

Have you ever thought about buying another car and gone car shopping?  We Continue reading

2011 in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 4,800 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people.

Click here to see the complete report.

IF YOU NEVER MAKE THE SAME MISTAKE TWICE, YOU WILL BE SUCCESSFUL

by Jim Mastin Sr

As we plan to launch our new company next week, PreferredContractor.com, I wanted to share with you the heart and philosophy of the company the best that I can.  In my lifetime I have started four different companies. One was a company that provided counseling and support for employees having difficulties. Another was a construction company doing remodeling projects primarily.  The third was a company providing equipment Continue reading

THE EVOLUTION OF CUSTOMER SERVICE

By Jim Mastin Sr

If you asked me the one task I hate more than any other, I would tell you it is having to call a cell phone company or a computer company to discuss a problem.  You know the drill; dial their number, press 1 or 2 for which language you speak, then “listen to the following options carefully because they have recently changed”.  Ever wonder why they are always changing their options?

“Please choose from the following 7 options”.  Press one for…, Press 2 for…  Press 3 for…  and so on.  Then you realize none of the seven say you can talk to a human being about your problem.  But, don’t fret, because another option is to press 8 to “repeat the previous menu”.   Nice!

Then you finally choose the closest one you think might work and you press the Continue reading

EVERYTHING RISES OR FALLS ON LEADERSHIP

By Jim Mastin Sr

As far as I know, a college president, maybe 50 or more years ago coined the statement, “Everything rises and falls on leadership”.  He was a good and strong leader and very successful in his profession.

Any person in a place of leadership should certainly investigate that statement and all it’s ramifications.  For, if it is true, you hold in your being the success or failure of your company.  You really can’t blame the economy, though it does present challenges.  You can’t completely blame the government, although these days it is certainly not friendly toward businesses.  With all the regulations, taxes, forms, and bad policies, it can be difficult. Continue reading

HOW YOU SPEND YOUR TIME DETERMINES YOUR FUTURE

By Jim Mastin Sr

It’s true, what you dedicate your time to will most likely determine your future. Let me give you some examples.

Though I do not necessarily believe one must to go to college to be successful, it is certainly time well spent. Most of you are well past that time in your life, but you can influence your children.  Many have become very successful without formal education, but statistics prove more become successful with a college education than without.

But, let’s get more practical for this reading audience.  Let’s say you spend the bulk of your time in exercising.  No doubt you will become physically fit. You will probably have great abs, flat stomach, and muscles on your arms. This is a result of how you spent your time. Continue reading